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The content business is on a roll But it is also in a tizzy. The past year has broken the back of many a potential blockbuster with a stellar cast and helmer in the cinema halls. TV too has not had any major breakout soaps or series, with new formulaic productions not generating enough eyeballs.
Fatigue seems to be setting in for the second and third seasons of earlier franchises on OTT as audiences are not really buying everything that’s dished out at them. Clearly, story formulas are not working. Films, TV shows and OTT series which are telling stories are becoming sleeper hits.
So what do platform owners like broadcasters and OTT do to continue to be sticky for viewers?
