The spirit of the 1920s was marked by a general feeling of prosperity, novelty associated with modernity and a break with tradition post-the First World War. A hundred years later, the world is undergoing a fierce transformation courtesy the pandemic, streaming services, new content forms and formats and changing work and entertainment consumption habits.
The excitement and expectation is palpable amongst those in content creation and distribution – TV, film, streaming, short format, audio series, games, metaverses and what have you – to serve those emerging needs. Will the 2020s see a further revolution and exploitation of the opportunities the decade offers? Or will there be a cooling off? Hear from India’s content czars and czarinas, on their learning’s in the first two years of the decade? What are the problem areas and pain points that continue to dog them? What are the solutions? India is at an interesting and exciting point in the content space where the next Emmy or Oscar will be awarded to the creator of an Indian film or series. Will Indian content follow the trajectory of the Korean Wave? And how? Will the 2020s prove to be India’s roaring twenties?
