The industry stands at a crucial juncture today, with new forces driving the digital transformation for a tech-led future. As the internet empowered consumers with more choices, digital became the new battleground for brands to test their marketing skills and retain their connect with consumers whose preferences were changing faster than ever. So, whether it was the boom in influencer marketing or the popularity of short-video platforms, brands did not hesitate in jumping onto the digital bandwagon to up their marketing game. As we enter into 2022, IndianTelevision.com is taking this opportunity to bring a host of industry experts together on one platform to discuss all these new trends shaping the future. The Indian Digital Brand Fest 2022 will have brands, advertisers, tech-platforms discuss all these trends, and more. The virtual event will also look at the latest trends driving the change in consumer behavior and how it has impacted the industry’s growth.
